Work Info

 CONCEITO



Viva Loop Talkamigo
Brand Identity

Viva Loop is designed for TALKAMIGO, a Spanish learning platform, and draws inspiration from the power of real conversations and cultural connection. The logo concept merges global connectivity with the essence of Latin culture, echoing the brand’s mission: “Speak Spanish, connect globally, and experience culture authentically.” The two interlocking “O”s in the logo symbolize Amigos engaging in dialogue—a visual metaphor for interaction, friendship, and language exchange. The bold, circular forms convey openness and inclusivity, reinforcing the idea of connection.

Accent graphics take cues from Latin American cultural elements—abstract icons inspired by architecture, music, crafts, and nature—combined with photography and text to amplify the brand’s voice and create a vibrant visual system. The color palette radiates warmth, energy, and diversity, making Spanish learning playful, dynamic, and culturally rich.

Core principles include connection through real conversations, authentic cultural representation in every detail, modern clarity for adaptability, and joy—an engaging experience full of life and color. TALKAMIGO is more than language learning—it’s a gateway to friendships, cultures, and a world without borders. 

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