CONCEITO
Driven by strong conceptual thinking with an interdisciplinary approach, she explores meaning, symbolism, and perception through design and delivers thoughtful brand solutions that balance clarity and creativity to connect with diverse audiences.
Her collaborations span technology, entertainment, fashion & beauty, food & beverage, and education, working closely with agencies, incubators, think tanks, and cultural institutions. Her work has been exhibited internationally, and her research on visual language and digital culture has been published in top journals. Combining strategic thinking with interdisciplinary visual approaches, she shapes perception and communication across cultures.
Collateral Design
Campaign
Packaging Design
Motion
Promotional Materials
Art Direction
Generation: 25 Years of Contemporary Art in Scottland
Dumfries House/
Royal Drawing School
Residency, London/Ayrshire
Grace & Clark FYFE Gallery
Word/Play, Glasgow
Sharing a View: Contemporary Art from Glasgow
OCAT Contemporary Art Center
New Vision Art Festival,
Shenzhen
Today Art Museum
IVY Artist, Beijing
13/14, Glasgow
Himalayas Art Museum
None, Shanghai
Iota Gallery
Volume 1, Glasgow
(the Art Issue)
The Sad Machine
ICADE 2021
The Expansion of Visual Language in the Digital Age
Glasgow City Art Center
Glasgow’s Visual Voice:
Yuxi Chen
Popular Culture in the Consumer Era:
Interpretation of Aesthetics
The Shape of Sketching:
Traditional Norms
and Paradigm Reconstruction
Voices of the Ivy Initiative:
Emerging Artists in Conversation
Exploring Visual Language
and National Expression
Literature and Art Weekly
Expanded Boundaries:
Postmodern Art Forms and Viewing
Wissen
The Utopia Landscape
National Office for Philosophy
and Social Science
Medium, Space, Structure:
Visual Art in the Digital Age,
Communication University of China
National Institute of Public Relations and Strategic Communications
Spring Dawn,
National Art Foundation
Exploration: Grad Exhibition, Beijing
Advertising Museum of China
The Art of Creative Thinking: Foundation Year Exhibition, Beijing
Be creARTive: Grad Show, Beijing
Archive: Editorial Design for Museum and Gallery Practices, Beijing
Tenoch
Technologies
Creation Station
Joint Publishing
Jasmin Therapy
NIPRSC
Advertising
Museum
of China
Academy of
Media and Public Affairs
Thomson
Reuters
Delight by Vale
Vital Cube
Peri-peri Chilichick
Communication
University of China
Tencent
New Media Institute
Center of
International
Education
Born
Superstar
Child Development
Center, LACC
Los Angeles Community College District
Wissen
Absolut Advanced
Energy GMBH
School of
Government
and Public Affairs
UN-OCHA
Harvard University
Winter Olympic
Communication Strategy Center
Qingzeyouyu
Cultural Innovations
Ifelse Return
China Public Relations Association
ASEAN-China Center