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Isabel Chen is a multidisciplinary designer based in Los Angeles, originally from Beijing, with global experience spanning the U.S., U.K., and Asia. She specializes in brand identity, visual systems, campaigns and marketing design. Her practice blends multidisciplinary creativity with commercial insight, communicating meaning, symbolism, and perception to create connections with diverse audiences.

Service

Brand Identity, Visual System, Logo
Social Media, Marketing Design, Deck
Campaign, Signage, Merchandise
Illustration, Motion

Experience

Wishare Media Group, Los Angeles
Designer & Art Director

CNC Agency, New York
Designer
Clients: Uber, Sephora, Amorepacific,
Dunkin, Taco Bell

CONCEITO, Los Angeles
Founder & Designer
Clients: Bilibili, Shein, Tsinghua University Press,
Creation Station, Vital Cube, icdsgn, ifelse return, LACC Children Development Center

Studio Salt, San Francisco
Senior Designer
Clients: Pond AI, X-origin, Yonbo, Everyday Dose, Payfi Summit, Huma, Aipi.com

Enterprise Incubator, LACCD, Los Angeles
Brand Designer
Clents: Tenoch Technologies, Mantra Inca, Born Superstar, Delight by Vale, Jasmin Therapy, Mu Heels Class, Talkamigo, HoixMe

Communication University of China, Beijing
Associate Director , Art & Design
Clients: Havard University, the UN(OCHA), Thomson Reuters, ASEAN-China Center, Tencent, Advertising Musum of China

Winter Olympic
Communication Strategy Center, Beijing
Designer

Academy of Media and Public Affairs, Beijing
Designer

Joint Publishing, Beijing
Illustrator & Designer

Absolut Advanced Energy GMBH, Cologne
Designer

Royal Drawing School, London
Residency Artist

Education

The Glasgow School of Art
MA Fine Art Print Media

Communication University of China
Ph.D Media Art

Luxun Academy of Fine Arts
BA Fine Art

Recognitions

Harper’s Bazaar
ICADE
Today Art Museum
McLellan Museum
Paisley Museum & Gallery
Wissen
IOTA
Grace & Clark FYFE
Glasgow City Art Center
Dumfries House
Royal Drawing School
OCAT Art Center
LAFA Gallery
Popular literature and art
Literature and Art Weekly
Literary Criticism
The Look of Sketching:
Conventions and Recreated Forms

Expertise

Adobe Creative Suite
(Illustrator, Photoshop, InDesign, After Effects)
Figma, AI Creative Tools
Google Suite, Keynote, Pages
Slack, Trello

Brand Identity
Campaign,
Digital & Print Design,
Marketing Materials,
Illustration,
Typography,
Motion,
Video Editing
Art Direction,
Project Management

ISABEL CHEN

WORK

PLAYGROUND