The Art of Creative Thinking
Identity, Motion, Collateral
The Art of Creative Thinking is an international graduation exhibition featuring students from Communication University of China and partner UK universities, held at the Advertising Museum of China and CUC West Campus in 2018.
The visual identity showcases a typographic logo, enhanced by graphics that blend the Fibonacci sequence with design, fusing rational order with vibrant colors to evoke the dynamic intersection of creative thinking and expression.
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Isabel Chen is a multidisciplinary designer based in Los Angeles, specialize in brand identity, visual systems, campaigns and marketing design.
Brand Identity, Visual System, Logo
Social Media, Marketing Design, Deck
Campaign, Signage, Merchandise
Illustration, Motion
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