The Art of Creative Thinking
Identity, Motion, Collateral
The Art of Creative Thinking is an international graduation exhibition featuring students from Communication University of China and partner UK universities, held at the Advertising Museum of China and CUC West Campus in 2018.
The visual identity showcases a typographic logo, enhanced by graphics that blend the Fibonacci sequence with design, fusing rational order with vibrant colors to evoke the dynamic intersection of creative thinking and expression.
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Isabel Chen is a Los Angeles–based Art Director and multidisciplinary designer working across brand systems, campaigns, and digital experiences. Focused on cultural storytelling and commercially driven creative solutions.
Brand Identity, Visual Systems, Creative Direction, Cross-Media Campaigns, Digital Experiences, Social Content & Paid Media
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