The Story of the Bear
IllustrationThe Story of the Bear is an upcoming self-published book that follows the journey of a bear traveling to California and settling there. The book weaves together illustrations, graphics, and typography to craft a distinct visual language. It is filled with iconic Californian imagery, evoking vivid memories and impressions of the state, while blending engaging storytelling with a compelling narrative.
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Isabel Chen is a multidisciplinary designer based in Los Angeles, specialize in brand identity, visual systems, campaigns and marketing design.
Brand Identity, Visual System, Logo
Social Media, Marketing Design, Deck
Campaign, Signage, Merchandise
Illustration, Motion
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