The Story of the Bear

Illustration
The Story of the Bear is an upcoming self-published book that follows the journey of a bear traveling to California and settling there. The book weaves together illustrations, graphics, and typography to craft a distinct visual language. It is filled with iconic Californian imagery, evoking vivid memories and impressions of the state, while blending engaging storytelling with a compelling narrative.

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ISABEL CHEN


Art Director & Brand Designer with 10 years of experience, based in Los Angeles. Specializing in brand systems, cross-media campaigns, and performance-driven marketing. Leading strategic direction to drive measurable business impact.

WORK


Brand Systems & Identity
Art & Visual Direction
Paid Media & Social Creative
Campaign & Marketing Design

INFO


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