Chilichick Peri-peri

Brand Identity, Packaging

Chilichick brings the authentic flavors of Lisbon to LA’s streets, serving 
traditional Portuguese peri-peri chicken in a fast-casual format. The brand’s visual identity features the iconic Portuguese rooster, symbolizing justice, trust, and good fortune, along with traditional Portuguese patterns, combined with bold typography and modern design to capture its vibrant, authentic flavor.

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ISABEL CHEN


Designer & Art Director with 10 years of experience in brand identity, visual systems, and cross-media campaigns. Focused on strategic storytelling and performance-driven creative solutions.

WORK


Visual Identity, Brand System, Art Direction, Cross-Media Campaigns, Paid Media & Social Creative, Website Design

INFO


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