Chilichick Peri-peri
Brand Identity, Packaging
Chilichick brings the authentic flavors of Lisbon to LA’s streets, serving
traditional Portuguese peri-peri chicken in a fast-casual format. The brand’s visual identity features the iconic Portuguese rooster, symbolizing justice, trust, and good fortune, along with traditional Portuguese patterns, combined with bold typography and modern design to capture its vibrant, authentic flavor.
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Isabel Chen is a multidisciplinary designer based in Los Angeles, specialize in brand identity, visual systems, typography, and cross-media campaigns.
Brand Identity, Visual System, Logo
Marketing collateral, Social Media, Deck
Campaign, Signage, Merchandise
Illustration, Motion
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