Chilichick Peri-peri
Brand Identity, Packaging
Chilichick brings the authentic flavors of Lisbon to LA’s streets, serving
traditional Portuguese peri-peri chicken in a fast-casual format. The brand’s visual identity features the iconic Portuguese rooster, symbolizing justice, trust, and good fortune, along with traditional Portuguese patterns, combined with bold typography and modern design to capture its vibrant, authentic flavor.
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Isabel Chen is a Los Angeles–based Art Director and multidisciplinary designer working across brand systems, campaigns, and digital experiences. Focused on cultural storytelling and commercially driven creative solutions.
Brand Identity, Visual Systems, Creative Direction, Cross-Media Campaigns, Digital Experiences, Social Content & Paid Media
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