PayFi Summit 2025

Brand Identity, Collateral



Role: Lead Designer
PayFi Summit is where the future of finance takes shape, connecting innovators and investors across New York, Hong Kong, and Singapore. The refreshed identity system channels the bold, disruptive energy of the PayFi movement while introducing glass-gradient treatments that symbolize transparency and seamless financial flows. The result is a vibrant, forward-looking language that captures the summit’s vitality and positions PayFi at the center of global fintech innovation.


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Copyright 2025