PayFi Summit 2025
Identity, Collateral
PayFi Summit is where the future of finance takes shape, connecting innovators and investors across New York, Hong Kong, and Singapore. The refreshed identity system channels the bold, disruptive energy of the PayFi movement while introducing glass-gradient treatments that symbolize transparency and seamless financial flows. The result is a vibrant, forward-looking language that captures the summit’s vitality and positions PayFi at the center of global fintech innovation.
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Isabel Chen is a Los Angeles–based Art Director and multidisciplinary designer working across brand systems, campaigns, and digital experiences. Focused on cultural storytelling and commercially driven creative solutions.
Brand Identity, Visual Systems, Creative Direction, Cross-Media Campaigns, Digital Experiences, Social Content & Paid Media
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