Mu Heel Class
Brand Identity, Collateral
Mu Heels Class is a Los Angeles–based dance studio and lifestyle brand dedicated to empowering confidence, liberation, and self-expression through movement. The identity explores how body gestures can be translated into visual rhythm, using abstract structures that echo the arcs, weight shifts, and fluidity of heel dance. Inspired by concrete poetry, the design treats words as movement—letters interact with choreographic structures to mirror the flow of dance. This interplay of structure and expression conveys confidence, empowerment, and liberation, while amplifying the brand’s message of collective strength, creativity, and community built through movement.
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Isabel Chen is a multidisciplinary designer based in Los Angeles, specialize in brand identity, visual systems, campaigns and marketing design.
Brand Identity, Visual System, Logo
Social Media, Marketing Design, Deck
Campaign, Signage, Merchandise
Illustration, Motion
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