Mu Heel Class
Brand Identity, Collateral
Mu Heels Class is a Los Angeles–based dance studio and lifestyle brand dedicated to empowering confidence, liberation, and self-expression through movement. The identity explores how body gestures can be translated into visual rhythm, using abstract structures that echo the arcs, weight shifts, and fluidity of heel dance. Inspired by concrete poetry, the design treats words as movement—letters interact with choreographic structures to mirror the flow of dance. This interplay of structure and expression conveys confidence, empowerment, and liberation, while amplifying the brand’s message of collective strength, creativity, and community built through movement.
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Isabel Chen is a Los Angeles–based Art Director and multidisciplinary designer working across brand systems, campaigns, and digital experiences. Focused on cultural storytelling and commercially driven creative solutions.
Brand Identity, Visual Systems, Creative Direction, Cross-Media Campaigns, Digital Experiences, Social Content & Paid Media
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