Thoughts
Driven by strong concept thinking and a sharp visual sense, her practice merges cross-media creativity with commercial insight—leading projects from idea to execution. With an emphasis on interdisciplinary methods and cross-cultural storytelling, she explores meaning, symbolism, and perception through design to connect with diverse audiences.
She thrives on collaborating with impact-driven brands, translating values and stories into innovative concepts and cross-media expressions that resonate with diverse audiences. She has collaborated with clients across fashion & beauty, tech, food & beverage, and entertainment—working with incubators, startups, communication think tanks, exhibitions, and academic organizations. She is also an educator who, over eight years of teaching design at the university, has guided 400+ students in branding, editorial, packaging, and illustration.
In 2022, she earned her Ph.D., which strengthened the research and strategic foundation behind her design practice. With a cross-media skillset and a focus on cross-cultural narratives, her work blends strategic thinking with interdisciplinary visual approaches to shape perception and communication for diverse audiences.
Collateral Design
Campaign
Packaging Design
Motion
Promotional Materials
Art Direction
Generation: 25 Years of Contemporary Art in Scottland
Dumfries House/
Royal Drawing School
Residency, London/Ayrshire
Grace & Clark FYFE Gallery
Word/Play, Glasgow
Sharing a View: Contemporary Art from Glasgow
OCAT Contemporary Art Center
New Vision Art Festival,
Shenzhen
Today Art Museum
IVY Artist, Beijing
13/14, Glasgow
Himalayas Art Museum
None, Shanghai
Iota Gallery
Volume 1, Glasgow
(the Art Issue)
The Sad Machine
ICADE 2021
The Expansion of Visual Language in the Digital Age
Glasgow City Art Center
Glasgow’s Visual Voice:
Yuxi Chen
Popular Culture in the Consumer Era:
Interpretation of Aesthetics
The Shape of Sketching:
Traditional Norms
and Paradigm Reconstruction
Voices of the Ivy Initiative:
Emerging Artists in Conversation
Exploring Visual Language
and National Expression
Literature and Art Weekly
Expanded Boundaries:
Postmodern Art Forms and Viewing
Wissen
The Utopia Landscape
National Office for Philosophy
and Social Science
Medium, Space, Structure:
Visual Art in the Digital Age,
Communication University of China
National Institute of Public Relations and Strategic Communications
Spring Dawn,
National Art Foundation
Exploration: Grad Exhibition, Beijing
Advertising Museum of China
The Art of Creative Thinking: Foundation Year Exhibition, Beijing
Be creARTive: Grad Show, Beijing
Archive: Editorial Design for Museum and Gallery Practices, Beijing
Technologies
Creation
Station
Jasmin
Therapy
NIPRSC
Advertising
Museum
of China
Academy of
Media and Public Affairs
by Vale
Vital Cube
Peri-peri
Chilichick
Communication
University of China
Tencent
New Media Institute
Center of
International
Education
Superstar
Child Development
Center, LACC
Los Angeles Community College District
Wissen
Absolut Advanced
Energy GMBH
School of
Government
and Public Affairs
Communication Strategy Center
Qingzeyouyu
Cultural
Innovations
Ifelse
Return
China
Public Relations Association
China-Asian Center of Advanced Studies